How To Take Your HOA Management From Good To Great


Being an authoritative part of an HOA community is a big responsibility that’s not to be taken lightly. To take your HOA management company from good to great, follow these rules of leadership and communication.

Be a role model. Many residents feel like the homeowners association doesn’t care about their interests or concerns. They view the homeowners association as monthly dues collectors and a snow removal point of contact.

To take your HOA management style from good to great, change this perception. While easier said than done, start by setting an example.

According to Verywell Mind, a verified information source for mental health, “Idealized influence is [one] of the four key components of transformational leadership. Transformational leaders exemplify the behaviors and characteristics that they encourage in their followers.”

In this case, your followers are the HOA board members. It may even trickle down to subcommittee members, volunteers, and residents.

“They walk the walk and talk the talk. As a result, group members admire these leaders and work to emulate these behaviors. If you want to become a better leader, work on modeling the qualities that you would like to see in your team members.”

Be passionate. When you care about your community, it radiates throughout the neighborhood. This enthusiastic pride emulates when it’s fueled by passion.

Take a special interest in the community. Talk about its short- and long-term goals, and visit board members and residents during meetings and community events. Ask for feedback, and cater it toward the community’s improvements. As an HOA management company, you have the power of passion and positivity.

Communicate. A common resident complaint about homeowners associations and HOA management companies is that their concerns aren’t addressed. They fill out a formal complaint, and it falls by the wayside. The people in authority don’t do anything about it.

To take your HOA management from good to great, communicate better. Listen to hear what residents have to say. Express genuine care and sympathy, and solve their problems.

Also, keep the lines of communication open. Residents should feel that their concerns are listened to at any time. They should also feel that their contributions are appreciated and that they can expect you to reciprocate the communication. Promote an open environment of two-way feedback.

Build trust. Residents want to know that the HOA management company will take care of them. They want to know that your company will have their back, should the community get shaky. By expressing genuine interest in your residents, you build trust.

According to Insperity, a human resources and business solution, “When you build trust, it demonstrates that your own interests and actions will never supersede the goals of the organization or your employees.”

This goes for HOA management companies and their communities, too. A few ways to build trust in the community include the following:

  • Participate in community events.
  • Make yourself available for questions.
  • Make an effort to learn something about each of your board members and/or residents.
  • Be fair and consistent when rewarding and disciplining.
  • Involve board members and residents in important decisions.
  • Recognize a board member’s or resident’s contribution.

Follow the golden rules of leadership. Entrepreneur gives great leadership advice. This can take your HOA management company from good to great. Follow these golden rules to be the best in the business:

  • Listen to your team, talk less, and communicate effectively.
  • Be an example.
  • Be passionate, humble, and consistent.
  • Make firm, reasonable, and fair decisions.
  • Identify and follow leadership role models.
  • Prioritize your HOA communities and their residents.
  • Trust your HOA boards to perform in the best interest of their communities.
  • Know your strengths, whether it’s solving resident disputes or hiring subcontractors.
  • Know your weaknesses, and don’t make excuses.
  • Anticipate and research.
  • Learn from your mistakes.
  • Give back to your communities, and stay connected with your emotions.
  • Have fun!

To learn more about how to be a great leader in your HOA community, download IKO’s new guide. Click on the button below to get our Effective HOA Leadership Qualities White Paper:


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